In the era of internet, the question whether the production site should be uncovered challenges the human nature. Is it a real soup or is it made from soup power? Has the soup been cooked for 49 hours as the story tells? Can consumers witness the production site? Are operators dedicated? Is the working condition clean or messy?
These days there are many young farmers thinking of stepping in home delivery business by taking advantage of internet. The market can be found by GPS. One can see whether agricultural products are organic. Farmers can consolidate supply chain from production to retailing. It is also possible to ship the frozen products overseas. Organic farmers sell their products to the U.S and Australia with full success.