The company is posing a solution to foods safety which composes of nature certified farming, friendly cultivation, fresh ingredient purchasing, central kitchen webcasting and I.o.T. recording. For the growth potential and possible partnerships across various arenas, Sunshine Energy has financed this project in the last five years, hoping to see more businesses and the general public devoting to this solution. The current food pedigree is not bad and the social circumstance also works for its booming. But there is room for improvement. Humane thinking and technology can meet further demands for DIY transparency. Many product validations have breached consumer confidence. Natural Cloud Inc. is founded for the purpose of closing the gap. Differentiation is the first step of a positive loop.
Current method seems inadequate. The main notion of Natural Cloud Inc is to transmit the reality. Reality guides the judgement and separates from various things. The company is searching for a trustworthy model and hopes with it humans would have higher respect to natural. Technologies are supposed to be used to restore the natural environments. Humans are closely tight to nature and the food chain. Let nature guide us getting along with each other. Humans create technologies not for replacing the nature or for impeding it in exchange of economic competitiveness. It is not always obvious that in the course of destruction we are in fact harming those we love. Nature feeds humans. The wisdom and the right choice is to repay and protect the natural with current technologies.
Video food pedigree-insect authentication-animal authentication- self portrait and self assurance
Humans are always seeking reliable sources for ingredients. We provide the following analysis of how to get the information on reliable sources for ingredients and hope that the whole production chain can be heading to a positive direction.
Currently almost all the authentication methods are based on scientific tests. This is like that one still uses BB calls or public pay phones to communicate. The method is correct, reliable and has run for a long time. Cell phones replace traditional telecommunication methods. Should there be a better way for food verification? We argue insect authentication, animal authentication and weed authentication are possible. A food chain constituted by local biologicals tells about friendly cultivation. Happy animals and friendly cultivation are themselves the assurance. If the notion of earthworm authentication is accepted by consumers, the farmers would create a bio-diversified environment. Photos of these living organisms tell about the soil safety. Traditional examinations have lots of room for improvement. They could be closer to excellence when combined with authentication.
Text and photos
Traditional recording has lots of room for improvement. It takes a lot on farmers to record and the recorded information can barely make their way to consumers. Paper without signatures are not trustworthy in the eyes of consumers. It takes a lot on growers to record and yet they are the ones who practically grow and possess the knowledge. Texts have limited appeals to consumers and limited functions as presenting ingredients.
But it is not the goal of recording- trustworthy. If it takes just one button to get the recording done, it would relieve farmers. The information will be passed to middlemen, retailers and eventually to consumers. The information has the value, which also encourages the farmers in the sense of achievement and participation. Technology is making progress. Cloud makes the recording easier. Photos can well convey farmers’ enthusiasm for their crops. Information in demand is more readily accessible by consumers. The variety and actuality help to attain the goal of recording- trustworthy. This encourages more consumers to visit the farmlands, build relationships with the growers and start a positive loop.
Signature and self portrait
Many original signatures of ingredient records got lost. Information is recorded by retailers with computers. With camera, GPS and internet time, photos tell about the recorder of ingredients. Based on the faith humans are born kind, the assured ingredients is equivalent to trustworthy. Each self portrait can move consumers deeply.
The diversity and irregularity of ingredients make the recording difficult. Keeping track of quantities is the most difficult thing given that the information needs to go through several checkpoints and being converted from hand writing to digital entry. Double printing and selling lead to faults and suspicion. Quantities are controlled by the cloud. Farmers can estimate an approximate harvest amount. The continuity of the quantity is determined by the farmers, not the next purchaser, so the quantity can be kept within a range. The cloud sends signals to the purchaser when a double selling occurs. Quantity control accelerates a positive loop and enthusiasm farmers are encouraged to continue growing good ingredients.
Origin and time
When to work? When to record the ingredients? Bounded to circumstances, time and texts, first hand record is almost not possible. This raises many concerns about the authenticity of ingredients and oversimplification. GPS and internet time make the recording easier and connect the origin to the quantity. Photos of crops appeal to the yearly harvest. The diversity of ingredients encourages consumers to stop by.
Nature and humans
Nature feeds humans and many living organisms. However bad is our eye sight and the sense of taste, hearing and touch, humans are smart enough to be on the top of food chain. Humans chose to accept man-made texts and testing methods as true but miss a humble heart to allow insects, animals and weeds to tell us about the safety of ingredients as well as to respect to and to maintain the food chain. Humans in fact consume more food than the total of biological world does. The structure of new food pedigree takes the precedence of biodiversity over testing reports. Perhaps it is another wise choice.
Processing and processing flow
Being at the axis of the shaft of a positive loop, processing industry connects growers to consumers. The process converts ingredients to foods for consumption. How to be competitive and have a successful business model is even more essential to continue the positive loop. The following is proposed:
Good ingredients require a good operating environment and a good operating environment gives rise to good foods: natural foods often end up at being contaminated as a result of a bad operating environment. Thus an operating environment complying to GHP creates several advantages. On the contrary, a bad operating environment implies bad ingredients. Cross contamination is always the biggest pain to food processing industry. Good operating environments with separated flows of staff, goods, water, air and bacteria lead to a reduced contamination, enhanced food preservation and a stabilized cold chain.
Evident operating environments: a farmer’s self portrait has the same effect as a broadcasted factory, allowing a whole-hearted side of the factory to be seen and not becoming less competitive by its investing environment. If its competitors do not have a good operating environment, they cannot assure their products. To present differentiation is to present competitive advantages. Traditional food pedigree reveals nothing about operating environments, nor production details. However, these are key factors as one can easily tell the attentiveness or sloppiness of a producer. Hence, traditional food pedigree hands over only texts, and yet omits its original purpose- food safety.
A food pedigree is created to govern the food safety but it cannot fully meet our needs. Thus, we need to modify the current text-based system. If a good operating environment is not being seen, the battle will have to fall back to storefront design. Unfortunately, regardless operating conditions, what consumers get to see is only the safe, bright and hygienic storefronts. Such unfair competition can only lead to greater business pressure. The solution is to make use of cloud technology, video technology and I.o.T. : easier recording, global webcasting, consumer confidence, food pedigree for each beverage, good manufacture practice open to consumers, trustworthy brands.
Quantity control: despite that the current food pedigree system is digitalized and is also managed on the cloud, the converting process is faulty. For instance, double selling can cause suspicion in the food chain. We want to improve on quantity control. The quantity entered by farmers can be compared against the recorded photos and videos of the harvest time. Upon repackaging and reselling, resellers can win the trust by taking self portraits and broadcasting. Each repackaged quantity is defined by the previous merchant. If the quantity can be precisely tracked, the food chain could win more confidence. Based on the faith people are bored kind, we are confident more participants would joint and food safety would be controlled.
On- and off-shelves: traditionally, sell by date was not provided by the previous merchant. Rather, it has been mostly labeled and decided by the stakeholders at their will. Most products can meet the regulated standard although faults are still found. When off-shelf date is decided by the previous merchant or is subject to one time setting from the retailer, problems with replicated barcodes for double selling could be avoided. This gives consumers a sense of participation since products in question cannot be sold again after they are removed from the shelves.
DIY: it is bothersome to record in the production process. Information products make the operation just more complicated and trouble the operators. How to set up DIY? Automation makes the recording easier. Automatic recording can save a lot of labor.
Attractiveness through lens: far and fixed lens are bounded to their performance of expression. Advanced technologies allow far and fixed lens being adjusted freely. It is like show dancers trying to convey their talent to the consumers.
I.o.T.: if fine details are required for judging an operating environment, the cloud allows to record on the second basis so more problems can be captured. With I.o.T. , the food pedigree is easier to operate and can better meet the needs of customers. The traditional method is like a cat-and-mouse game which requires not only skills but luck. Nevertheless, technicians cannot afford time and luck. I.o.T. works in a such way as if a cage finds a mouse and then notifies a technician. The Precise judgement creates the temptation of technological satisfaction.
Food processing knowledge: HACCP, ISO22000, GHP, flows of staff, goods, water, air and bacteria as well as food processing knowledge are tools to to reduce contamination and to enhance the preservation of nutritions and flavors of natural ingredients. Learning, collecting and accumulation of knowledge in specialized fields is the biggest competitive advantage. Traditional processing flows focus on convenience but overlook that food production differs from goods production in the sense that food production is premised on food safety and the fluency of processing flows is built on that precondition.
Many food factories get trapped into a bigger risk-cross contamination after resolving issues with convenience and production volume. As they cannot find details of the root cause, they turn to a harder approach by stoping using fresh and natural ingredients. To process foods without using additives requires food processing knowledge and a faith. If a processing flow is established for pursuing a greater production volume at a reduced cost, this is going to lead to more wastes as a result of contamination. Opinion exchange can take place in many academia institutes, HACCP, Food Industry Research Development Institute, China Grain Products Research and Development Institute as well as Bakery Show each March and Food Show each June.
Animal authentication and a paper: the wisdom is human should learn from nature. Living creatures can assist us in making initial judgements and choices. Test reports are responsible for conditional sampling only. The verification can be used when higher preciseness is required while authentication by living creatures be used in ordinary times. Of course, the instinct of animals and insects as well as test criteria and diversity need to be considered. It is believed to have an effect on higher safety for many foods.